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IKEA – The IKEA RGB Billboard

 
 
When you have little space you need to come up with clever solutions. 
That is not only true for interior decoration, but for advertising space too.
 
But how can you turn little space into more? Like this, for example:
3 lines. 3 colours. 3 bulbs.
 
When the billboard is illuminated by green lamps, only the line printed in magenta is readable.
Bluish light makes the line printed in a special yellow visible. Red light brings blue to the surface.
 
This is how you turn 9 m² into 27 m². And 1 billboard into more than just 1 billboard.
 
IKEA – The IKEA RGB Billboard
Published:

IKEA – The IKEA RGB Billboard

Credits (excerpt): Advertising Agency: thjnk hamburg, Germany Executive Creative Directors: Armin Jochum, Bettina Olf Creative Directors: Georg B Read More

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